Creating a Killer Brochure
Author: Irene Thompson
Marketing experts recommend using several marketing pieces in your marketing mix. If you intent to do online marketing, you might want to include traditional pieces as well. In doing so, you get better chance of reaching out to your existing and potential customers. Sure, you are familiar with social media, email marketing, and instant messaging, that’s why you have been easily adapted it to your marketing campaign. But among the traditional marketing collaterals, which should suit best with your business? Which should you invest in which will give you the best return on investment?
There are plenty of choices in traditional marketing pieces, but if you want a material that will subtly promote your brand to your target customers what you need is the brochure. Brochure printing is an easy job to do that will allow you to get in touch with your target customers without looking too pushy. It is designed to present an overview of your business to people to give them an idea on the products or services you offer.
A well designed brochure should bring you sales and inquiries, but if you haven’t got any call for quite a while after distributing your material, there could be something wrong with it. Perhaps you need to change or improve it so it will pull the result that you want. To help you do that, here are key pointers you can follow:
1) Look at your competitions. Check out the brochure of your competitions. This will help you come up with brochure templates that will look different from them. You can create a message, design, and look that will make you stand out and be more noticeable to your target audience.
2) Plan well. Everything starts with a plan. Before you get too involved in designing your custom brochures, you need to plan first. Decide on how you want your material to look like and what you want to convey to your target customers. It will help if you get your staff involved in the planning stage. This will give you more minds to share ideas and opinions. With your plan set, the entire creation process will be smooth and easy, thus, allowing you to save you time and money.
3) Set your objectives. Determine what you want to achieve with your full color brochure. You have to decide on the message you want to convey, how you will communicate such message, and what kind of response you want to achieve. Having a clear objective will help you achieve your bottom line more quickly. Because you know what to do and where to go, you spend less time and money on the process.
4) Know your target audience. If you don’t intent to sell to everyone, you need to carefully determine who your target market is. You have to know their age, gender, income, lifestyle, and location so you can effectively reach out to them. In doing so, you can focus your efforts entirely on people who are likely to patronize your offers.
Creating a quality brochure may seem daunting, but with a good plan and with the help of other people, the process can seem simple and less exhausting. With a killer brochure, you can easily gain competitive advantage, and get the inquiries and sales that you desire in no time. Remember to plan ahead so the entire process can flow as smoothly as possible.