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Rack Cards —Low Cost, High Impact, and All-Inclusive Advertising Tool
Author: Johnray Daniels
No company or business owner can expertly say that they don’t need any form of advertising. Whether it is a small or big business, companies have to be advertised. This is the only means to let people know that you are open for business. Think about your competitors. They are always there waiting for the right moment to pounce. If you neglect on your advertising campaign, you risk the chance of losing your customers. If you want to achieve bigger sales, a larger income, and larger customer base, then focus on making your campaign as comprehensive, effective, and result-oriented as possible.
But don’t jump on the bandwagon that easily. Remember that you have to think of your budget. Chances are you only have limited funds to spend on your advertising duties. But not to worry; there are low cost strategies and materials you can invest in that won’t take so much of your budget. Take the rack cards for example. These cards are simple but effective and affordable. They are one of the easiest and most compact ways of delivering information to people. By focusing on a topnotch design and concise content, you can easily maximize the impact of your rack card.
Because it is simple, it can deliver your message easily. It will be straightforward on the message so even if your target audience is on the go, they can understand your message at once. The standard size of a rack card is 4 inches by 9 inches. Though small, it proves to be handy and convenient to carry. It can easily fit into the pocket or bag for later reading. It can also easily fit into an envelope for mailing. This lets you mail your card to your potential customer right away.
Some of the important information commonly included in a rack card is company overview, promotional events, vision and mission statements, product information, and other informational content.
Guides in creating a rack card:
To help you create a focused and effective custom rack card, here are some tips to follow:
1. Use colors and catchy images. Keep in mind that you only have a few seconds to capture people’s attention. This entails you to create a colored rack card that has enough catchy images. Maximize the use of colors and images so you can effective pop out and get noticed on the display.
2. Put your brand on your card. Once you display your rack card, a lot of people will see it. Even if they don’t pick up your card, if it carries your brand well, they will already remember you. This makes it important to ensure that your card represents your brand well. Make sure that create a design and layout that best reflect the kind of business you are.
3. Make the content stand out. Write a copy that is clear, informative, and interesting to your target audience. Narrow your focus on your topic or your target audience so you can easily come up with an attention-grabbing content.
4. Proofread. Before you print your card, check and re-check everything. Make sure there are no typos, errors, and mistakes on the information, design, and content you put on your rack card printing.
The simplicity of the rack card is what gives it its effectiveness. Be sure to design and print your rack cards well so you can maximize their effect and get the results that you deserve.