Display Banner Pitfalls To Avoid
Author: Chris Jenkinson
Display banners are the perfect way to advertise your business message, whether it’s at an industry exhibition or large outdoor event, or indeed any other situation where temporary advertising displays are called for. They are easy to transport, can be rolled out in seconds and are durable enough to be used again. There are several different varieties of banners, but what they all have in common is the need for a well thought-out and striking design to adorn them. Here are some things to avoid when designing your display:
Don’t use too much text – a banner should never be overcrowded with words as the person looking at it should be able to grasp your message in seconds. Any longer and you may well lose their interest. Also, too much text will be hard to read from a distance so it won’t be effective in drawing in a crowd. However witty and well thought-out you believe your text to be, if it doesn’t come in the form of a clear, concise message you are simply wasting valuable advertising space.
Don’t overcrowd your display banners with too many images or logos. A busy banner is not a striking banner, and as any graphic designer will tell you, you need a certain amount of white space to draw the eye to the essential message you are trying to communicate. Your graphics, therefore, should be as clean and simple as possible. Also, don’t use more than two types of font for your text as this will look messy.
In addition to the layout, think about your colour scheme. It’s best to use a small number of striking, contrasting colours as this will make your banner look sharp and arresting. Colours which are too similar will blend together and make your message difficult to read or digest, particularly from far away.
Think about size. No matter how beautifully laid out they are, your text and images will be no good to you if they are not large enough to draw in potential punters from far away. Think about the kind of distance people are likely to be standing from your banners, and then test it out to see whether it is clear enough. For this, you will need to know where your booth or other allocated space is going to be, so you are aware how people are likely to approach it.