Affordable tv / outdoor advertising
Author: kenneth benson
AFFORDABLE TV / OUTDOOR ADVERTISING
70 Percent of businessesfail in their first year of trading.
Most fail as a result of poor or NO advertising strategy.
Global Brands spend over $25Billion on advertising on the average;See below average ad spend by brands;Proctor and Gamble – $4billion Verizon – $3.02bGeneral Motors – $2.22bPfizer – $2.10b
Despite the growth of online advertising, most advertising budget spent by major brands still go on TV and Outdoor media including, though this medium is typically expensive,
there are a couple of pointers that could help you buy mainstream advertising on an affordable budget.
TV AdvertisingAt Benson Advertising, a great percentage of our business is focused on TV advertising, giving us years of valuable experience in buying TV Media.
TV advertising is typically very expensive,there are however a couple of pointers that could help you buy tv spots at affordable and discounted prices.
TV advertising can be split into 2 forms;
Short form advertising, (typically 10,30 or 60 seconds in duration)
Long Form Advertising – this can be otherwise known as teleshopping or infomercials (typically 10, 15 or 30 minutes)
Niche Cable Stations – One of the best ways to buy TV at affordable price is; rather than buying spots from Main Terrestial TV stations,niche cable/satellite TV stations catering specifically to your audience could be an option.
Some specialist tv stations sell tv spots from as little as £30 per 30 second as they only target specific relevant audiences eg Wedding,Sports or Religious channels.
Regional / Off PeakAs opposed to buying nationally, you could buy spots on TV regionally,eg ITV London as opposed to ITV nationally.
Ad spots could also be considerably cheaper when bought off peak. Off peak spots are spots bought at times that are not considered ‘Prime time’.Off peak spots are typically daytime,late nights or very early mornings.
This is an affordable time band to start and would help you build your business gradually with time.
Outdoor Advertising (Billboards, Taxis, Trains, Buses etc)Benson Advertising is also specialist in outdoor advertising, and based on our extensive experience in this media, we are able to give you simple pointers to buying at discounted prices.
Deadlines –Buying close to campaign deadlines could reduce costs greatly,as most media owners at this stage are looking to sell as much left over space as possible for huge discounts, rather than have left over stock
Small Posters –As opposed to buying a large superside on a doubledecker bus, start off with buying small posters inside the buses or train carriages, from as little as £50 or less per poster.
Benson Advertising is a full service advertising agency,with clients from small/medium sized companies to large and established organisations. Providing affordable mainstream advertising.
Clients include – MGM (The Passion of the Christ movie),Oxfam,Salvation Army, Bellview Airlines and many others including Premiership Footballers and A list Artists
for more information on affordable advertising.
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