Posted by admin at 12:00 PM. Placed in Uncategorized category
Important PPC Advertising Keyword Strategies Everyone Should Know
Author: Dario Montes de Oca
There will be a lot of options for split testing your PPC ads. You can opt to test them with different search engines. Always commit to split testing your ads. Don’t stop doing this even if you have a good stream of traffic. That is how you optimize your ads while at the same time learn how to write effectively. Try to get about 500 hits before you attempt to make a decision. The one exception to that is if it becomes very clear that an ad is not converting.
The best thing to do is to get around 750 to 1000 hits before you try to make a final decision. Sometimes you can really pay attention to the estimated traffic, especially with Google traffic. The AdWords traffic estimator does a lousy job when it comes to predicting traffic on a consistent basis. It is always predicting more of a traffic boast than normal. So, ideally you want to check your keyword monthly/daily volumes from two different sources, or more. This way, you will know what your market is doing and make smart decisions.
When you are just getting started with PPC advertising, meaning you are new at it, then just take your time and never rush or be impatient. When you are rushed to make money, your judgment can sometimes be cloudy, which results in bad decisions. This makes it easier for wasting money and leaving out important things. Whenever your campaigns are live, you have to be patient and wait for info to be gathered. Always look at your campaign numbers at least twice a day. By doing so you will be there if anything unexpected occurs.
You cannot go into PPC advertising without a solid grasp of the fundamentals of what needs to be done.
When you are creating your campaign, be careful that you do not neglect your landing page. An effective PPC campaign will be relevant from the top to the bottom when they end-up on your landing page. Google tracks just about everything including how long people stay on your site.
Everybody is caught off-guard at one time or another with new areas of information, much like Internet Web Business, because they walk away feeling like there is so much more. You can pick one of the supporting sub-topics and still find even more about this.
Plus it is true that the amount of overlapping smaller yet related areas will reveal much more in the end.
What we find valuable is augmenting our source knowledge with related searches that are based on sub-topical interests. Valuable knowledge is there for you if only you have the motivation to look for it.
It is our express desire to see you receive the kind of help you feel is needed, so do continue by all means.