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‘The journey of successful brand building begins with a single ad campaign’
Brand consciousness is a much practiced and followed norm in modern society. Owning a posh brand is a matter of pride and satisfaction for a particular individual. Be it a mere cosmetic item or a vehicle, brand consciousness is deep-rooted in customers’ mind. Advertising is held responsible for generating brand awareness amongst customers. In fact, it is only through advertising that specific target groups can find out valuable details of their preferred brands. So, it can be well quoted that the journey of successful brand building begins with a single advertising campaign of the same. Through this ad campaign, the brand owner announces or introduces the presence of his brand in the market, communicate its features and benefits and also instruct target customers how his brand is the right choice for them.
Hundreds of brands in the market may be offering the same features and benefits that your brand offers. In order to enable your brand to actively compete in the prevailing competition in the market, advertising is a must. Advertising enables your brand to stand out from others thereby providing its own impression on target customers. Be it through the slogan, logo or the advertising text, winning customers’ favour is just a campaign away. For a new brand owner, launching an ad campaign might be a brand new experience. Right from conceptualization of the brand message to the selection of the right advertising channel, launching an advertising campaign is not a child’s play. Though for existing brand owners, it is a piece of cake to launch a promotion campaign. Experience sure does count in brand advertising. However, new and exciting challenges are also worth a try.
Brand advertising is mandatory and should be a continuous practice for established as well as emerging brand owners. In order to communicate with the target groups of the brand, a communication flow is a must for which advertising fulfills the criterion. Let the communication flow on, after all, the journey of successful brand advertising begins with a single ad campaign.
Criterions of an effective brand communication
A brand communication is the most important aspect of an advertising campaign. The entire strategies and implementation of the promotion campaign are eventually summed up as the final brand communication or message that is to be delivered amongst the target groups. Hence, this communication should be effective and influential enough to motivate customers to buy or adopt the product. In today’s blog, let us talk about some important criterions of an affective brand communication that will be helpful for advertisers/brand owners to position their brands amongst the target audiences.
An interesting theme is a primary criterion for any brand communication. Customers always look for something new and exciting in the brands. In order to grasp customers’ attention, the advertiser should provide the brand message in such a manner that it provides an immediate impact on target groups. One can play with the various appeals of advertising such as humour, emotion, fear etc. Whichever theme, the advertiser applies; he should be able to provide an effective impact on whosoever goes through the brand message.
Secondly, brevity is another important aspect of a brand communication. The brand story should be narrated in few words with all points easily explained and elaborated. Customers do not have time to go through a long detail or information about a brand. Hence, advertisers should be aware that in order to grasp customers’ attention, it is a must to provide the message in a crisp manner.
Last but not the least; the brand message should look much attractive as it can be. For this, the advertiser should make use of vibrant colours and designs. All in all, customers should easily notice the brand ad and the message should also be easily passed on. It is for this very reason that various advertising agencies hire copywriters and designers to frame the brand message and present the same amongst customers in an attractive manner.