Advertising articles

‘The journey of successful brand building begins with a single ad campaign’
Author: Tdiindia
Brand consciousness is a much practiced and followed norm in modern society. Owning a posh brand is a matter of pride and satisfaction for a particular individual. Be it a mere cosmetic item or a vehicle, brand consciousness is deep-rooted in customers’ mind. Advertising is held responsible for generating brand awareness amongst customers. In fact, it is only through advertising that specific target groups can find out valuable details of their preferred brands. So, it can be well quoted that the journey of successful brand building begins with a single advertising campaign of the same. Through this ad campaign, the brand owner announces or introduces the presence of his brand in the market, communicate its features and benefits and also instruct target customers how his brand is the right choice for them.
 Hundreds of brands in the market may be offering the same features and benefits that your brand offers. In order to enable your brand to actively compete in the prevailing competition in the market, advertising is a must. Advertising enables your brand to stand out from others thereby providing its own impression on target customers. Be it through the slogan, logo or the advertising text, winning customers’ favour is just a campaign away. For a new brand owner, launching an ad campaign might be a brand new experience. Right from conceptualization of the brand message to the selection of the right advertising channel, launching an advertising campaign is not a child’s play. Though for existing brand owners, it is a piece of cake to launch a promotion campaign. Experience sure does count in brand advertising. However, new and exciting challenges are also worth a try.
Brand advertising is mandatory and should be a continuous practice for established as well as emerging brand owners.  In order to communicate with the target groups of the brand, a communication flow is a must for which advertising fulfills the criterion. Let the communication flow on, after all, the journey of successful brand advertising begins with a single ad campaign.
Criterions of an effective brand communication
A brand communication is the most important aspect of an advertising campaign. The entire strategies and implementation of the promotion campaign are eventually summed up as the final brand communication or message that is to be delivered amongst the target groups. Hence, this communication should be effective and influential enough to motivate customers to buy or adopt the product. In today’s blog, let us talk about some important criterions of an affective brand communication that will be helpful for advertisers/brand owners to position their brands amongst the target audiences.
An interesting theme is a primary criterion for any brand communication. Customers always look for something new and exciting in the brands. In order to grasp customers’ attention, the advertiser should provide the brand message in such a manner that it provides an immediate impact on target groups. One can play with the various appeals of advertising such as humour, emotion, fear etc. Whichever theme, the advertiser applies; he should be able to provide an effective impact on whosoever goes through the brand message.
Secondly, brevity is another important aspect of a brand communication. The brand story should be narrated in few words with all points easily explained and elaborated. Customers do not have time to go through a long detail or information about a brand. Hence, advertisers should be aware that in order to grasp customers’ attention, it is a must to provide the message in a crisp manner.
Last but not the least; the brand message should look much attractive as it can be. For this, the advertiser should make use of vibrant colours and designs.  All in all, customers should easily notice the brand ad and the message should also be easily passed on.  It is for this very reason that various advertising agencies hire copywriters and designers to frame the brand message and present the same amongst customers in an attractive manner.

Source: http://www.articlesbase.com/ezine/5686396

Tags: advertising, advertising agencies, advertising agency, advertising campaign, advertising india, web advertising

Tunnel Advertising: A New Platform for Train Advertising
Author: Harry Tan
As billboard banning increases, TV and print ads continue to be ignored, and as advertisements fill up every space in our environment, advertisers are looking for new platforms to reach out to consumers more. And if you think that every nook and cranny of train advertising has been taken up, well think again. Because advertisers have discovered a new and unusual platform to place their advertisements: tunnels. Yes, you heard that right. Advertisers will be using tunnels to advertise. And thanks to outdoor digital media tools, tunnel advertising has been made possible.
Through this advertising medium, advertisers and outdoor advertising agencies would be able to reach target audiences as they are being transported on subways and trains. As viewers pass these Digital Media installations, they will be treated to 8 seconds or longer of motion- picture advertisements. Commuters will be able to enjoy large, innovative and beautiful motion picture ads that fill train windows. Studies have also found out that tunnel train advertising displays have the highest recall rate compared to all transit advertising which is also allows for effective branding.
In this form of Train Advertising, 48 sensors record in real time the speed of a passing train allowing total control of image alignment. It can also work at different speed patterns which provide great flexibility for the advertisement. A system will also adjust itself in real time to position the image precisely against the passing window which will guarantee great quality for LCD image. And because of the advanced digital media used, this form of advertising will also allow the advertisers to make use of special effects to effectively capture the consumer’s attention. Its capability for auto- maintenance will also cut costs and expenses for the advertising campaign. The system can also be completely controlled and monitored through the internet which will make it easier for advertisers to monitor their advertisements.
According to another study, tunnel train advertising medium is the most valuable space in Out of Home Advertising. More than 90 percent of commuters were also able to remember the tunnel advertisement and more than 50 percent remembered the ad even after months of seeing it. The uniqueness of this Effective Advertising medium generates great recall rate from the viewers. And when the audience is able to remember the ad, the more effective it will be. The idea is to create a huge impact on the consumers.

Source: http://www.articlesbase.com/ezine/5612771

Tags: advertising agencies, advertising agency, outdoor advertising, outdoor advertising agencies, outdoor digital advertising, outdoor digital media, outdoor med

What Subway Advertisements Should Have
Author: Harry Tan
Subway or Train ads might be closer to the target audience but they are no different from billboards. The same rules still apply. Your target audience are also often in a hurry so it will be just as difficult to get their attention. Here are three things that you shouldn’t forget when it comes to advertising on subways and train stations:
1. Colors!
Aside for creating associations with the brand, colors will turn any boring and dull advertisement into a fun, vibrant and Effective Advertising Campaign Materials. Bold and beautiful colors can add life to any advertisement and grab the attention of people as well. When it comes to attracting the attention of busy commuters, colors that pop out from the background and advertisements that seem to shout are a must. But make sure that your color combination is appropriate and won’t make the ad lose its appeal. Using consistent colors will also turn it to something that represents your brand.
2. Creativity
Creativity should never be lost when it comes to Advertising and Marketing. It’s important to deliver your message in a manner that is fun and engaging. But creativity doesn’t mean placing everything you have on your ad. Keep it simple and make it easier for people to actually understand your brand message. Art will never cease to amaze people so use it to your advantage but make sure that you use it correctly. When it comes to Subway Advertisements, you can make use of a lot of different elements and platforms to create advertisements that will make people stop and admire your work.
3. No overlapping messages
The message of your ad should be clear and direct to the point. Train advertising means that your target audiences are either in too much of a hurry to notice your ad or have enough time to comprehend it. But even if they do have all the time in the world to look at your ad, ads that are just too confusing will only bore them. Most people will only give an ad one glance and it’s important to create a clear ad that will make every glance count. Avoid vague messages that are too many and with small fonts. All you need is a few words – one tagline – that will be able to capture the attention of commuters.
Of course, when you want to have subways and Train Advertising for your product or service, you will need to get affiliated with people who handle these sorts of advertising platforms. SMRT Media offers one of the largest outdoor advertising solutions in Singapore. They provide a lot of advertising possibilities on their wide transit system. If you’re looking for other options, they also provide advertising opportunities on their line of buses and taxis.

Source: http://www.articlesbase.com/ezine/5612781

Tags: advertising agencies, advertising agency, outdoor advertising, outdoor advertising agencies, outdoor digital advertising, outdoor digital media, outdoor med

Past, Present and Future of Outdoor Advertising
Author: Harry Tan

Billboards and posters, when did it all start? It’s no surprise that the origin of this medium of advertising would come from a great civilization like the Egyptians who built and obelisk to publicize their laws and treaties. Then in 1450, Johannes Gutenberg invented movable type which launched advertising in the form of the handbill, then came the illustrated poster in 1796 after the lithographic process was perfected. After that, more techniques and tools were developed to further improve outdoor advertising.
A new medium for Out of Home Advertising takes the form of transit advertising which is typically placed on anything that moves such as buses, Train Advertising, truck side, and Taxi Advertising. It also includes static and electronic advertising at train and bus stations and platforms. There’s also airport advertising which helps advertisers and outdoor advertising agencies reach their target audience while advertising. It began in 1850 when exterior advertising was first used on street railways. Advertisers and advertising agencies began looking for other ways and strategies to expose their advertising messages to a wider audience at the most populated areas. And transit advertising was the solution to that problem because of the millions of commuters that will be exposed to the advertisements and it has the ability to take the message where the people are. This medium of outdoor advertising is not only beneficial to advertisers but also to communities since street furniture companies, who use public platforms for advertising, are often the ones responsible for building and maintaining the shelters people use while waiting.
As technologies developed and revolutionized how people live, it has also revolutionized out of home advertising as billboards are gradually being replaced by Outdoor Digital Media. Not only does it attract the audience with its bright images, it also allows advertisers to display multiple messages on the same display which saves a lot on their advertising expenses. By incorporating various digital media tools, advertisers and advertising agencies will be able to provide consumers unique and engaging experiences through their outdoor advertising campaigns.
With this development and change in people’s culture and living, advertising agencies are realizing that there is a need to shift how the message is delivered to their consumers who are being consumed by the digital world. Not only is it more flexible but it is also a more effective way of reaching out to the consumers anywhere anytime. Advertisers and marketers will be using Outdoor Digital Advertising tools and platforms as a way to increase brand recognition.

Source: http://www.articlesbase.com/ezine/5594551

Tags: advertising agencies, advertising agency, outdoor advertising, outdoor advertising agencies, outdoor digital advertising, outdoor digital media, outdoor med

The Benefits of digital communication agency
Author: William Demler
A digital communications agency helps to develop a communication link between a company and its clients by utilizing digital media. As the digital media is a rapidly evolving medium, the communication solution must offer a range of services that help you connect with your audience.
The communication solutions agency can offer various solutions such as developing rich media, building mobile apps, e-learning and m-learning applications as well as interactive advertisements. While developing the communication solutions, the agency must understand its clients’ identity as well as requirements. While developing an interactive advertising solution, it should be designed such that the consumers and customers must fully grasp the message without any misunderstanding.
In the learning domain, the media solutions must encourage the learners to develop interest in the subject matter. In developing a learning solution, care is to be taken that the learners are equipped to access and understand the learning solution. Thus, there exists a need in setting a perfect sync between accessibility and content. Learner analysis or audience analysis thus forms the basis of a communication agency’s development strategy. Engaging learners and consumers forms the crucial step in developing a communication experience.
In any medium of communication, barriers are inherent. These barriers reduce the efficacy of the communication solution and may misinform or confuse the audience.  While developing a learning or advertising solution, effective steps should be taken to overcome communication barriers. Barriers in advertising can be overcome by keeping in mind, the physical, emotional, cultural, gender and language concerns of the audience. In the field of learning solutions, the barriers of accessibility, motivation and literacy can cause disenchantment among the learners. A successful communication strategy addresses and minimizes the effects of barriers, thus effectively helping the message to connect with the audience.
The communication solutions can be offered over digital, graphic and social media. An effective brand experience can be leveraged if the agency is able to simultaneously cover all forms of digital media. In any form of communication, involving the audience is more effective than passive communication. When the learners or the consumers are pro-actively engaged through a suitable medium of communication, the message is easily preserved.
Communication solutions should communicate the complete brand identity in a clear and concise manner. Cutting across confusion, any solution should make the audience experience and feel the message. Informative websites and internet communication help the audience to instantly connect with an organization. Learning solutions employing 2D and 3D animations help to maintain the attention of the learner and provide learning solutions in an appealing manner. As technology becomes personalized, the communication solutions must keep pace with it. iPads, iPhones or Blackberry devices take mobile portability to another level and any communication via this medium should appeal and enthuse the users. Thus, any communication solutions developed that works on the principle of “Audience first” is a winning solution. As the frontiers of information and technology expand, learning and advertising communication solutions have a greater role to play for organizations in the future.

Source: http://www.articlesbase.com/ezine/5555683

Tags: advertising agency, branding corporate identity, digital advertising, interactive ad agency, mobile apps, mobile e learning