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Effective Marketing Starts With The Design
Author: Kaye Z. Marks
Modern marketing techniques may be the trend these days, but traditional marketing is still as important and effective. Many businesses these days still use traditional materials when promoting their business.
This can range from business cards and flyers to brochures, banners, and posters. These materials are all useful especially when it comes to communicating important information to customers and prospects. However, the effectiveness of your materials will depend on how they are designed. It is important that you create the perfect design that will tell people your business image and message straight to the point. You can do plenty of ways to design your materials well. You can do custom printing for a stand out appeal or stick with a simple design to convey a simple and straightforward impression. However, you want your materials to be designed. Here are important design pointers you need to know:
1. Keep your material simple and easy to understand – People do not like reading long messages. They are busy individuals who do not have time to read lengthy materials. It would be best if you just deliver your message straight on. Create a simple copy that conveys your message effortlessly. You can always use bullet points if you want to break ideas into simple and legible parts. It will also be best if you use simple fonts that will make the words easily readable.
2. Match colors effectively – Be sure to use light colored font on a dark background. This will make the words more legible to read.
3. Follow the flow of the eyes rule – People commonly read from top to bottom and left to right. You have to make sure that the important details are put on the top left portion and the lesser important details are on the middle or bottom right. This will help you deliver the important details first to your customers and prospects.
4. Do not put too many texts and images – This will only crowd your material and make your message confusing. If you can use only one image, that would be better. Just make sure that the image you use is relevant to your business and the message you want to convey.
5. Give an irresistible offer – The best way to encourage people to respond to your ad at once is to provide and interesting offer. This can be a price cut, freebie, or reward, which can give them great benefits. It would be best if you can put a deadline on these offerings so you can generate immediate response.
6. Do not forget to put your complete contact details – This includes your phone number, mailing address, email, and website. This will help your customers contact you easily. Be sure to check the details before printing so there are no errors.
The perfect design and message will bring many benefits to your business. It is always best to ask the help of a trusted custom printer to make sure your materials look as incredible as possible. Remember that there are plenty of full service printing companies today. It is crucial that you find the best printer that will fit your need. A little research will help you find the perfect man that will give you the best marketing materials you can ever have.