Advertising articles

A growing opportunity with digital billboard advertising
Author: Harry Tan
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the least targeted of marketing tools, billboards are poised to join the digital revolution, taking on characteristics such as flexibility and immediacy of broadcast advertising, the internet, and email in one package. And to think that this medium has been around for more than 100 years! Digital Billboard Advertising, which are display ads using light-emitting diodes or LEDs, are expected to rival other Advertising and Marketing media in the coming years, including TV and radio, across many crucial metrics, everything from market coverage to ease-of-updating timely messages. Unlike traditional static billboards, advertisers with time-sensitive offers can now consider outdoor advertising as an option.
Digital billboard advertising creates ads that can be formatted as static JPGs that are sent to signs via a high-speed internet connection and scheduled with user-friendly software. Now, viewers can see your messages that are time and date specific and are designed to deliver immediate results and better audience targeting.
With so many mediums fighting for the attention of the customers, digital billboard advertising holds an advantage. Unlike television and radio, there is neither an attention-seeking alternative nor a digital video recording mechanism such as TIVO where users can record programs and then skip over advertiser’s messages. Also unlike the internet, there is no pop-up blocker or delivery filter. Today’s customers expect to interact with brands and digital billboards can provide that. Advertisers are just starting to imagine how to leverage technology to make digital billboards interactive.
Digital billboard advertising is now seen as a huge advantage for outdoor advertising companies. They allow multiple advertisers to share a single billboard and enable day-parting or dividing the day into several time-specific sections during which a different ad is shown that is appropriate for that time and audience. For the advertiser to reach a customer, digital billboards are usually just a fraction of the cost of other electronic media, such as television and radio.
Outdoor advertisers can also give back to the community by running Amber alerts and other public notices, making digital billboard advertising an important part of a city’s public notification system.
There is still a lot of untapped potential for digital billboard advertising. I’m sure that with the continuous advances in our technology, the opportunities for this medium will also increase. This is a great medium for attracting consumers who are always on the road and it will definitely make your ad stand out from the environment.
You can contact the Best Advertising Agency in your area to help you use this medium for creating a very Effective Advertising campaign. Advertising and marketing is a tough job. It requires a huge investment of money, time and effort. The competition for the consumer’s attention is also tough. But with enough preparation, expert help, great ad, and the perfect medium, you might be able to succeed in promoting your business, improving your sale, attracting more customers, and increasing your revenue.

Source: http://www.articlesbase.com/ezine/5725802

Tags: advertising and marketing, airport advertising, banner advertising, best advertising agency, bus shelter advertising, digital billboard advertising, digital bus advertising, effective advertising, outdoor advertising banners, subway advertising

A guide to effective subway advertising
Author: Harry Tan
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuable real estate provided it’s located in high traffic areas. Subway ads, however, cost much cheaper in this regard and it offers you multiple hits all at the same time. That’s minimal cost, maximum exposure, since there are a lot of people using subways every day, and subway ads move through your target market. And this type of advertising works best for companies that have a decent budget and a broad customer base. Here’s how to get started on Subway Advertising:
1. Determine how much exposure you need
Are you going to use the train only? Or other parts of the whole subway platform too? Wrapping the train with your ad will definitely take your message to where the people are. Your ad will be exposed along the route that the train takes. Advertisements inside the train are no different. They will also be able to reach the consumers that you weren’t able to reach with other Advertising and Marketing media. Using the different ad spaces on the subway platform will also help you target the millions of people that ride the subway every day. No matter what you choose, subway advertising will make sure that your ad is exposed to a lot of people thus increasing its chances for success.
2. Plan your routes
Contact the Best Advertising Agency and ask if it’s possible for your ad to run on your specified routes. It will increase the chances on hitting your target market. You can make advertisements that are colorful, eye catching, easy to use and budget friendly to reach your target market in different areas. With the help of an advertising agency, you will be able to increase your chances of creating an Effective Advertising campaign.
3. Design matters
Total recall is what you’re aiming for, and to do that you have to have a design which features contrasting colors. Your copy should be limited to 8 to 10 words only, sometimes as low as 3 to 5 depending on the copy. Using big and humongous pictures will extremely help your campaign. Statistics show that the human mind only has 7 seconds worth of ad recall so make sure that you subway advertising counts and plan your layout carefully.
4. Quality material are important
Some industry insiders claim that the material used for ad campaigns is important. But actually, the material used is as important as the design itself. Never use cheap vinyl stickers. Instead, use stickers that can stand the elements. Laminating the stickers used in subway advertising could also be beneficial but also costs a lot. Choose a sticker which are durable, high-quality and easily removable so as to avoid destroying the vehicle’s “skin.” The same goes for other Subway Advertising platforms.
5. Monitor your campaign
They say that the sale doesn’t end on the sale itself. You’ve got to constantly monitor the look and the exposure of your subway advertising campaign. You have to consistently check the material if it’s worn out or check for any discoloration.

Source: http://www.articlesbase.com/ezine/5725809

Tags: advertising and marketing, airport advertising, banner advertising, best advertising agency, bus shelter advertising, digital billboard advertising, digital bus advertising, effective advertising, outdoor advertising banners, subway advertising