Advertising articles

6 Envelope Printing Pointers
Author: Vicky K. Russell
A successful business is more than having the trendiest and most effective marketing strategies. There’s nothing wrong with taking advantage of online ads, social media, and email marketing. However, you still have to consider the effectiveness and importance of traditional tools. Even in today high tech business owner, the traditional marketing tools still have their important purpose.

A good example of these traditional tools that need to be present in businesses today is the envelope. There was a time when envelope printing was a requisite in every business in the market. Because they need to send letters, bills, receipts, and other correspondences to their customers and prospects, they require the help of this material. But with the advancement in technology, the envelopes have somehow reduced in importance. Because an email doesn’t require an envelope, less and less businesses have invested on this material. Nonetheless, this remains an important marketing tool that will let your promote your brand effectively.     

If you intend to invest in print marketing and want to create custom printed envelopes, here are the important things you need to consider:

• What size should you use? Envelopes come in different sizes. They are measured in terms of “C” sizes. The most common sizes are C3 (458mm by 324mm), C4 (324mm by 299mm), and C5 (229mm by 162mm). Your choice of size will depend on your need.

• Should you create windows? You can opt for a window or windowless design. If you require both styles, you can create them both.

• The type of paper to use. You have to make sure the paper used is sturdy and high quality. Because your envelope will likely be passed on to different hands and machines, a high grade paper will make sure that the material don’t crumple or tear off easily. You can also opt for colored paper. You can use off-white, beige, or grey papers.      

• Color to incorporate. If you intend to print your logo and slogan on your material, you have to decide well on the colors you will use. It is best if you use the same colors you used on your other marketing materials. This will help you promote brand awareness and recognition.

• Hire a professional printing company. Even if you have the means to print your envelopes on your own, it is still best to get them printed professional. There are plenty of print shops today that will give you high quality printing. You can either hire an online or offline printer. Whichever you pick, you have to make sure that your envelope templates will be in good hands.   

• Look at postage regulations. If you opt for custom envelope printing, you have to make sure that your local post office will accept oversized or embellished mails. It will help if you get to know the regulations in your area first so you don’t waste money and effort in creating the wrong envelopes.  

As an effective marketing material, well designed envelopes will surely bring good results to your business. Of course, you have to create a design that will promote your brand best and give you the first impression that you want. Envelopes don’t require a lot of investment. Even with a meager budget, you can effectively create the perfect design that will put your business on top of your customer’s mind.

For more wise ideas about cost effective and expert print materials, visit: online envelope printing.

Source: http://www.articlesbase.com/ezine/5586050

Tags: envelope printing, envelope templates

Customizing your Printed Envelopes
Author: Vicky K. Russell
With the wide range of high tech marketing strategies today, it’s no wonder that a lot of businesses invest on them. The convenience that these strategies provide is something worth looking into especially if you are a small business working on a limited marketing budget. However, despite the widespread popularity of modern marketing techniques, there are still traditional tools that prove to be effective and important in marketing a business. One of these is the envelope.  

There are still instances when you need to send written letters and other correspondences to your customers and prospects. Perhaps you need to send recipients, compliment slips, or written invitation to them. All this will require an envelope. Envelope printing is something that has been used in the industry for a long time now. Aside from keeping your letter protected inside, this material is meant to promote your brand and promote name recognition. A well crafted envelope will speak a lot about your business and give your recipient a good and lasting impression. Of course, this will require you to create the perfect design that will get your brand instilled on people’s mind.

Here’s a quick guide to help you design your envelopes effectively:

- Put your logo on the layout. As an important branding element, you have to ensure that your logo is on your design. You don’t have to keep your logo printed on the upper left corner; you can also opt to print it at the bottom part or even in the middle. You can even create a watermark of your logo so it is printed on all parts of the envelope.

- Be unique and creative. It will help a lot if you come up with a uniquely designed custom envelope. This will let you showcase your image best and come up with unique materials that will stand out in the mail box. Remember that the more creative your envelope templates are the more eye-catching your material will be.  

- Personalize the appeal of your material. To do this, you can handwrite the name and address of your recipient. This will show your target audience that you took the time to write the letter inside so they might as well read it. A handwritten name will also add to the personal touch of your mail, which will likely make your mail look like a letter from a friend. This, in turn, will increase the chance of getting it opened.

- Paper color choices. Aside from the standard white envelope, you can use other paper colors for your material. It can be beige, grey, or off-white. It’s best if you don’t use dark colors as this will only make it difficult to read the texts on the paper.

- Size decisions. If you need brochures, catalogs, and other large materials to mail, you will need a huge envelope for them. It is best if you print different sizes for the different materials you need to mail to your customers and prospects.   

A good first impression starts with your envelope. If you can create the perfect look for your material, you are sure to convince your target audience to consider your offerings. This is only a small step that will help you reach your bottom line and make money in no time.  

For more customizable envelope designs for your direct mailing, visit: free envelope templates.

Source: http://www.articlesbase.com/ezine/5586115

Tags: envelope printing, envelope templates