Advertising articles

Affordable tv / outdoor advertising
Author: kenneth benson
AFFORDABLE TV / OUTDOOR ADVERTISING
70 Percent of businessesfail in their first year of trading.
Most fail as a result of poor or NO advertising strategy.
Global Brands spend over $25Billion on advertising on the average;See below average ad spend by brands;Proctor and Gamble – $4billion Verizon – $3.02bGeneral Motors – $2.22bPfizer – $2.10b
Despite the growth of online advertising, most advertising budget spent by major brands still go on TV and Outdoor media including, though this medium is typically expensive,
there are a couple of pointers that could help you buy mainstream advertising on an affordable budget.
TV AdvertisingAt Benson Advertising, a great percentage of our business is focused on TV advertising, giving us years of valuable experience in buying TV Media.
TV advertising is typically very expensive,there are however a couple of pointers that could help you buy tv spots at affordable and discounted prices.
TV advertising can be split into 2 forms;
Short form advertising, (typically 10,30 or 60 seconds in duration)
Long Form Advertising – this can be otherwise known as teleshopping or infomercials (typically 10, 15 or 30 minutes)
Buying Media
Niche Cable Stations – One of the best ways to buy TV at affordable price is; rather than buying spots from Main Terrestial TV stations,niche cable/satellite TV stations catering specifically to your audience could be an option.
Some specialist tv stations sell tv spots from as little as £30 per 30 second as they only target specific relevant audiences eg Wedding,Sports or Religious channels.
Regional / Off PeakAs opposed to buying nationally, you could buy spots on TV regionally,eg ITV London as opposed to ITV nationally.
Ad spots could also be considerably cheaper when bought off peak. Off peak spots are spots bought at times that are not considered ‘Prime time’.Off peak spots are typically daytime,late nights or very early mornings.
This is an affordable time band to start and would help you build your business gradually with time.
Outdoor Advertising (Billboards, Taxis, Trains, Buses etc)Benson Advertising is also specialist in outdoor advertising, and based on our extensive experience in this media, we are able to give you simple pointers to buying at discounted prices.
Deadlines –Buying close to campaign deadlines could reduce costs greatly,as most media owners at this stage are looking to sell as much left over space as possible for huge discounts, rather than have left over stock
Small Posters –As opposed to buying a large superside on a doubledecker bus, start off with buying small posters inside the buses or train carriages, from as little as £50 or less per poster.
Benson Advertising is a full service advertising agency,with clients from small/medium sized companies to large and established organisations. Providing affordable mainstream advertising.
Clients include – MGM (The Passion of the Christ movie),Oxfam,Salvation Army, Bellview Airlines and many others including Premiership Footballers and A list Artists
Please visit
www.bensonadvertising.com
for more information on affordable advertising.
Kenneth Benson,
CEO,Benson Advertising

Source: http://www.articlesbase.com/ezine/5929725

Tags: advertising, advertising london, advertising on the underground, advertising uk, affordable advertising, benson advertising, billboard advertising, discounted advertising, kenneth benson, outdoor advertising, train advertising, tv advertising

Why is it important to have a strong advertising network?
Author: Sanjay Sharma
An Advertising network is a must for every brand or business. A strong advertising network makes a brand popular among its customers. The stronger the advertising network, the richer impact among target groups. So, it is really important for every brand owner to strengthen his ad network through many mediums. Some of the mediums of advertising are defined below.
Television Advertising
Television advertising in India is one of the fastest growing markets in the Asia pacific regions of the globe. A threshold of a major technological chance, television media with its brand new distribution technologies such as digital cable, DTH and IPTV provide various advertising opportunities to brand owners who buy the various channels to telecast their ads. Television advertising has so far taken a new role with the launch of many channels. The increased interactivity in content and niche programming styles that cater to very specific target groups has all the way enhanced the interest of television audiences in India.
Radio Advertising
Radio Advertising in India is another popular means of promotion extensively adopted by brand and business owners across the country. Radio Advertising relies on sound media. A cost effective means of advertising, radio ads provide wide coverage. Radio is also an affordable media for most of the customers which makes it one of the easiest means to communicate the brand message to a wide target group. These days most of the real estate companies are relying on radio channels to disseminate their brand message among TG. The increase number of radio channels has also provided advertisers more avenues to launch many radio advertising campaigns.
Print Advertising
Print Advertising is one of the traditional means of promoting a brand, business, service or event. The introduction of new age mediums of communication has not provided any negative impact on print advertising domain. Many brand owners still prefer to launch a print advertising campaign of their brands. The induction of digital technology is a feather in the cap for print advertisers. Unlike traditional print ads, modern print ads offer a rich and attractive look that provides good brand recall among customers.
Outdoor Advertising
Out of home advertising or Outdoor Advertising is another conventional means of promotion. Billboard ads, airport advertising, mall advertising, metro advertising and transit media advertising are some forms of outdoor advertising. Airport Advertising in India is one of the fastest growing avenues of promotion among brand owners and advertisers. An exclusive and innovative avenue, airport advertising has taken out of home branding to a whole new height.

Source: http://www.articlesbase.com/ezine/5733048

Tags: advertising, advertising network, airport advertising, outdoor advertising, print advertising, radio advertising, television advertising

Advertising tools that suit every brand!
Author: Sanjay Sharma
When it comes to tools of advertising, advertisers have various choices. Broadcast media, print media, outdoor media, mobile and internet media (latest ones) etc are examples of various advertising channels used by brand owners to promote their products in the market place. Advertising is an ongoing process that never comes to a halt. However, brand owners have complete control to launch their ad campaigns through a preferred media. Hence, according to one’s choice, an ad campaign can be launched through television advertising or through an outdoor advertising. Television advertising,radio advertising,outdoor advertising,airport advertising,print advertising etc are some advertising tools that suit every brand promotion activity.
Print and outdoor media are synonymous with the oldest modes of brand advertising. Television was later launched as another medium of advertising. The launch of television media changed the overall facet of advertising. Brand commercials became exciting and interesting through television media. Providing audio-visual impact to target audiences, television media soon emerged as one of the most effective channels to reach out to customers. Since, then, this advertising media is ruling the roost amongst the top three mediums of brand advertising.
In due course of time, brand advertising methods and tools have gone through drastic changes and development. Launch of new media –especially mobile and internet media as advertising options, transformation of conventional tools of advertising (especially outdoor ones), technologically enriched techniques etc mark the era of new-age advertising. Today’s advertising trends are completely evolved and refined from conventional ones. Advertisers also have multiple choices of advertising media to launch their promotion campaigns. Modern advertisers have added advantages when it comes to launching a promotion campaign for their brands. Besides, it takes minimum time for advertiser to present his brand message in today’s technologically enriched ad world. Thanks to technology, thanks to those innovators who have created such landmark in brand advertising. Brand owners keep in touch with their target customers through a particular media channel or through multiple channels of advertising. In order to effectively deliver the brand message, the advertiser ensures that the campaign is launched through one such media that is easily accessible by customers. For example, television advertising is an effective mode of communicating with customers.  Everyone is fond of watching television. The brand commercials make people’s television watching experience more interesting. There is a notion (which is infact true) that a school going kid finds it hard to remember his or her poem but when it comes to a brand jingle or anthem, the kid memorizes every single word, every single line and yes with musical effects as well. The famous brand jingle of Britannia – ting ting ting ting, the ever popular slogan of Mc Donald’s -I m lovin’ it and many more brand jingles and slogans are easily memorized by audiences irrespective of caste, creed, gender and age group. Each of the advertising media plays significant roles to differentiate all the brands and to memorize any slogan or jingle related with them.
Many new brands are emerging in the market for which many new advertising campaigns will be launched from time to time. The role of advertising media will further keep on increasing with the escalating demand for more and more advertising campaigns. The only suggestion to advertisers is to maintain the ethos of advertising and to frame unique brand messages and launch them through the most reachable channel for audiences. Advertising is meant to be an interesting field as well as practice of brand marketing. Hence, advertisers should ensure that they give their best to provide customers something new, different and original. An ordinary ad campaign most often fails to win customers’ favour. So, it is a must and a necessity to launch a unique ad campaign about any brand that is meant to be advertised.

Source: http://www.articlesbase.com/ezine/5697760

Tags: advertising, airport advertising, outdoor advertising, print advertising, radio advertising

Tunnel Advertising: A New Platform for Train Advertising
Author: Harry Tan
As billboard banning increases, TV and print ads continue to be ignored, and as advertisements fill up every space in our environment, advertisers are looking for new platforms to reach out to consumers more. And if you think that every nook and cranny of train advertising has been taken up, well think again. Because advertisers have discovered a new and unusual platform to place their advertisements: tunnels. Yes, you heard that right. Advertisers will be using tunnels to advertise. And thanks to outdoor digital media tools, tunnel advertising has been made possible.
Through this advertising medium, advertisers and outdoor advertising agencies would be able to reach target audiences as they are being transported on subways and trains. As viewers pass these Digital Media installations, they will be treated to 8 seconds or longer of motion- picture advertisements. Commuters will be able to enjoy large, innovative and beautiful motion picture ads that fill train windows. Studies have also found out that tunnel train advertising displays have the highest recall rate compared to all transit advertising which is also allows for effective branding.
In this form of Train Advertising, 48 sensors record in real time the speed of a passing train allowing total control of image alignment. It can also work at different speed patterns which provide great flexibility for the advertisement. A system will also adjust itself in real time to position the image precisely against the passing window which will guarantee great quality for LCD image. And because of the advanced digital media used, this form of advertising will also allow the advertisers to make use of special effects to effectively capture the consumer’s attention. Its capability for auto- maintenance will also cut costs and expenses for the advertising campaign. The system can also be completely controlled and monitored through the internet which will make it easier for advertisers to monitor their advertisements.
According to another study, tunnel train advertising medium is the most valuable space in Out of Home Advertising. More than 90 percent of commuters were also able to remember the tunnel advertisement and more than 50 percent remembered the ad even after months of seeing it. The uniqueness of this Effective Advertising medium generates great recall rate from the viewers. And when the audience is able to remember the ad, the more effective it will be. The idea is to create a huge impact on the consumers.

Source: http://www.articlesbase.com/ezine/5612771

Tags: advertising agencies, advertising agency, outdoor advertising, outdoor advertising agencies, outdoor digital advertising, outdoor digital media, outdoor med

What Subway Advertisements Should Have
Author: Harry Tan
Subway or Train ads might be closer to the target audience but they are no different from billboards. The same rules still apply. Your target audience are also often in a hurry so it will be just as difficult to get their attention. Here are three things that you shouldn’t forget when it comes to advertising on subways and train stations:
1. Colors!
Aside for creating associations with the brand, colors will turn any boring and dull advertisement into a fun, vibrant and Effective Advertising Campaign Materials. Bold and beautiful colors can add life to any advertisement and grab the attention of people as well. When it comes to attracting the attention of busy commuters, colors that pop out from the background and advertisements that seem to shout are a must. But make sure that your color combination is appropriate and won’t make the ad lose its appeal. Using consistent colors will also turn it to something that represents your brand.
2. Creativity
Creativity should never be lost when it comes to Advertising and Marketing. It’s important to deliver your message in a manner that is fun and engaging. But creativity doesn’t mean placing everything you have on your ad. Keep it simple and make it easier for people to actually understand your brand message. Art will never cease to amaze people so use it to your advantage but make sure that you use it correctly. When it comes to Subway Advertisements, you can make use of a lot of different elements and platforms to create advertisements that will make people stop and admire your work.
3. No overlapping messages
The message of your ad should be clear and direct to the point. Train advertising means that your target audiences are either in too much of a hurry to notice your ad or have enough time to comprehend it. But even if they do have all the time in the world to look at your ad, ads that are just too confusing will only bore them. Most people will only give an ad one glance and it’s important to create a clear ad that will make every glance count. Avoid vague messages that are too many and with small fonts. All you need is a few words – one tagline – that will be able to capture the attention of commuters.
Of course, when you want to have subways and Train Advertising for your product or service, you will need to get affiliated with people who handle these sorts of advertising platforms. SMRT Media offers one of the largest outdoor advertising solutions in Singapore. They provide a lot of advertising possibilities on their wide transit system. If you’re looking for other options, they also provide advertising opportunities on their line of buses and taxis.

Source: http://www.articlesbase.com/ezine/5612781

Tags: advertising agencies, advertising agency, outdoor advertising, outdoor advertising agencies, outdoor digital advertising, outdoor digital media, outdoor med

Past, Present and Future of Outdoor Advertising
Author: Harry Tan

Billboards and posters, when did it all start? It’s no surprise that the origin of this medium of advertising would come from a great civilization like the Egyptians who built and obelisk to publicize their laws and treaties. Then in 1450, Johannes Gutenberg invented movable type which launched advertising in the form of the handbill, then came the illustrated poster in 1796 after the lithographic process was perfected. After that, more techniques and tools were developed to further improve outdoor advertising.
A new medium for Out of Home Advertising takes the form of transit advertising which is typically placed on anything that moves such as buses, Train Advertising, truck side, and Taxi Advertising. It also includes static and electronic advertising at train and bus stations and platforms. There’s also airport advertising which helps advertisers and outdoor advertising agencies reach their target audience while advertising. It began in 1850 when exterior advertising was first used on street railways. Advertisers and advertising agencies began looking for other ways and strategies to expose their advertising messages to a wider audience at the most populated areas. And transit advertising was the solution to that problem because of the millions of commuters that will be exposed to the advertisements and it has the ability to take the message where the people are. This medium of outdoor advertising is not only beneficial to advertisers but also to communities since street furniture companies, who use public platforms for advertising, are often the ones responsible for building and maintaining the shelters people use while waiting.
As technologies developed and revolutionized how people live, it has also revolutionized out of home advertising as billboards are gradually being replaced by Outdoor Digital Media. Not only does it attract the audience with its bright images, it also allows advertisers to display multiple messages on the same display which saves a lot on their advertising expenses. By incorporating various digital media tools, advertisers and advertising agencies will be able to provide consumers unique and engaging experiences through their outdoor advertising campaigns.
With this development and change in people’s culture and living, advertising agencies are realizing that there is a need to shift how the message is delivered to their consumers who are being consumed by the digital world. Not only is it more flexible but it is also a more effective way of reaching out to the consumers anywhere anytime. Advertisers and marketers will be using Outdoor Digital Advertising tools and platforms as a way to increase brand recognition.

Source: http://www.articlesbase.com/ezine/5594551

Tags: advertising agencies, advertising agency, outdoor advertising, outdoor advertising agencies, outdoor digital advertising, outdoor digital media, outdoor med