Advertising articles

Tunnel Advertising: A New Platform for Train Advertising
Author: Harry Tan
As billboard banning increases, TV and print ads continue to be ignored, and as advertisements fill up every space in our environment, advertisers are looking for new platforms to reach out to consumers more. And if you think that every nook and cranny of train advertising has been taken up, well think again. Because advertisers have discovered a new and unusual platform to place their advertisements: tunnels. Yes, you heard that right. Advertisers will be using tunnels to advertise. And thanks to outdoor digital media tools, tunnel advertising has been made possible.
Through this advertising medium, advertisers and outdoor advertising agencies would be able to reach target audiences as they are being transported on subways and trains. As viewers pass these Digital Media installations, they will be treated to 8 seconds or longer of motion- picture advertisements. Commuters will be able to enjoy large, innovative and beautiful motion picture ads that fill train windows. Studies have also found out that tunnel train advertising displays have the highest recall rate compared to all transit advertising which is also allows for effective branding.
In this form of Train Advertising, 48 sensors record in real time the speed of a passing train allowing total control of image alignment. It can also work at different speed patterns which provide great flexibility for the advertisement. A system will also adjust itself in real time to position the image precisely against the passing window which will guarantee great quality for LCD image. And because of the advanced digital media used, this form of advertising will also allow the advertisers to make use of special effects to effectively capture the consumer’s attention. Its capability for auto- maintenance will also cut costs and expenses for the advertising campaign. The system can also be completely controlled and monitored through the internet which will make it easier for advertisers to monitor their advertisements.
According to another study, tunnel train advertising medium is the most valuable space in Out of Home Advertising. More than 90 percent of commuters were also able to remember the tunnel advertisement and more than 50 percent remembered the ad even after months of seeing it. The uniqueness of this Effective Advertising medium generates great recall rate from the viewers. And when the audience is able to remember the ad, the more effective it will be. The idea is to create a huge impact on the consumers.

Source: http://www.articlesbase.com/ezine/5612771

Tags: advertising agencies, advertising agency, outdoor advertising, outdoor advertising agencies, outdoor digital advertising, outdoor digital media, outdoor med

What Subway Advertisements Should Have
Author: Harry Tan
Subway or Train ads might be closer to the target audience but they are no different from billboards. The same rules still apply. Your target audience are also often in a hurry so it will be just as difficult to get their attention. Here are three things that you shouldn’t forget when it comes to advertising on subways and train stations:
1. Colors!
Aside for creating associations with the brand, colors will turn any boring and dull advertisement into a fun, vibrant and Effective Advertising Campaign Materials. Bold and beautiful colors can add life to any advertisement and grab the attention of people as well. When it comes to attracting the attention of busy commuters, colors that pop out from the background and advertisements that seem to shout are a must. But make sure that your color combination is appropriate and won’t make the ad lose its appeal. Using consistent colors will also turn it to something that represents your brand.
2. Creativity
Creativity should never be lost when it comes to Advertising and Marketing. It’s important to deliver your message in a manner that is fun and engaging. But creativity doesn’t mean placing everything you have on your ad. Keep it simple and make it easier for people to actually understand your brand message. Art will never cease to amaze people so use it to your advantage but make sure that you use it correctly. When it comes to Subway Advertisements, you can make use of a lot of different elements and platforms to create advertisements that will make people stop and admire your work.
3. No overlapping messages
The message of your ad should be clear and direct to the point. Train advertising means that your target audiences are either in too much of a hurry to notice your ad or have enough time to comprehend it. But even if they do have all the time in the world to look at your ad, ads that are just too confusing will only bore them. Most people will only give an ad one glance and it’s important to create a clear ad that will make every glance count. Avoid vague messages that are too many and with small fonts. All you need is a few words – one tagline – that will be able to capture the attention of commuters.
Of course, when you want to have subways and Train Advertising for your product or service, you will need to get affiliated with people who handle these sorts of advertising platforms. SMRT Media offers one of the largest outdoor advertising solutions in Singapore. They provide a lot of advertising possibilities on their wide transit system. If you’re looking for other options, they also provide advertising opportunities on their line of buses and taxis.

Source: http://www.articlesbase.com/ezine/5612781

Tags: advertising agencies, advertising agency, outdoor advertising, outdoor advertising agencies, outdoor digital advertising, outdoor digital media, outdoor med

Past, Present and Future of Outdoor Advertising
Author: Harry Tan

Billboards and posters, when did it all start? It’s no surprise that the origin of this medium of advertising would come from a great civilization like the Egyptians who built and obelisk to publicize their laws and treaties. Then in 1450, Johannes Gutenberg invented movable type which launched advertising in the form of the handbill, then came the illustrated poster in 1796 after the lithographic process was perfected. After that, more techniques and tools were developed to further improve outdoor advertising.
A new medium for Out of Home Advertising takes the form of transit advertising which is typically placed on anything that moves such as buses, Train Advertising, truck side, and Taxi Advertising. It also includes static and electronic advertising at train and bus stations and platforms. There’s also airport advertising which helps advertisers and outdoor advertising agencies reach their target audience while advertising. It began in 1850 when exterior advertising was first used on street railways. Advertisers and advertising agencies began looking for other ways and strategies to expose their advertising messages to a wider audience at the most populated areas. And transit advertising was the solution to that problem because of the millions of commuters that will be exposed to the advertisements and it has the ability to take the message where the people are. This medium of outdoor advertising is not only beneficial to advertisers but also to communities since street furniture companies, who use public platforms for advertising, are often the ones responsible for building and maintaining the shelters people use while waiting.
As technologies developed and revolutionized how people live, it has also revolutionized out of home advertising as billboards are gradually being replaced by Outdoor Digital Media. Not only does it attract the audience with its bright images, it also allows advertisers to display multiple messages on the same display which saves a lot on their advertising expenses. By incorporating various digital media tools, advertisers and advertising agencies will be able to provide consumers unique and engaging experiences through their outdoor advertising campaigns.
With this development and change in people’s culture and living, advertising agencies are realizing that there is a need to shift how the message is delivered to their consumers who are being consumed by the digital world. Not only is it more flexible but it is also a more effective way of reaching out to the consumers anywhere anytime. Advertisers and marketers will be using Outdoor Digital Advertising tools and platforms as a way to increase brand recognition.

Source: http://www.articlesbase.com/ezine/5594551

Tags: advertising agencies, advertising agency, outdoor advertising, outdoor advertising agencies, outdoor digital advertising, outdoor digital media, outdoor med