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Why is it important to have a strong advertising network?
Author: Sanjay Sharma
An Advertising network is a must for every brand or business. A strong advertising network makes a brand popular among its customers. The stronger the advertising network, the richer impact among target groups. So, it is really important for every brand owner to strengthen his ad network through many mediums. Some of the mediums of advertising are defined below.
Television advertising in India is one of the fastest growing markets in the Asia pacific regions of the globe. A threshold of a major technological chance, television media with its brand new distribution technologies such as digital cable, DTH and IPTV provide various advertising opportunities to brand owners who buy the various channels to telecast their ads. Television advertising has so far taken a new role with the launch of many channels. The increased interactivity in content and niche programming styles that cater to very specific target groups has all the way enhanced the interest of television audiences in India.
Radio Advertising in India is another popular means of promotion extensively adopted by brand and business owners across the country. Radio Advertising relies on sound media. A cost effective means of advertising, radio ads provide wide coverage. Radio is also an affordable media for most of the customers which makes it one of the easiest means to communicate the brand message to a wide target group. These days most of the real estate companies are relying on radio channels to disseminate their brand message among TG. The increase number of radio channels has also provided advertisers more avenues to launch many radio advertising campaigns.
Print Advertising is one of the traditional means of promoting a brand, business, service or event. The introduction of new age mediums of communication has not provided any negative impact on print advertising domain. Many brand owners still prefer to launch a print advertising campaign of their brands. The induction of digital technology is a feather in the cap for print advertisers. Unlike traditional print ads, modern print ads offer a rich and attractive look that provides good brand recall among customers.
Out of home advertising or Outdoor Advertising is another conventional means of promotion. Billboard ads, airport advertising, mall advertising, metro advertising and transit media advertising are some forms of outdoor advertising. Airport Advertising in India is one of the fastest growing avenues of promotion among brand owners and advertisers. An exclusive and innovative avenue, airport advertising has taken out of home branding to a whole new height.